Value Factor Session 1 conducted on Aug 24 2013 – A Walk Through

September 13, 2013 by
Filed under: Healthcare, Value Factor 

Healthcare Marketing – The Optimization Scenario

First speaker of the day was Ms. Nirmala, Chief Executive Optimize Consulting.  She started with a few statistics on The Emerging Trends in Healthcare and stunned us with the enormous  Opportunities in  Healthcare industry  emphasizing on the significant disposable income of 300 million strong middle class population and the availability of new media and technologies that help in Targeted Group Marketing.

She drove the audience attention towards discussing on what is Marketing and stated that Marketing is about creating a ‘DEMAND’ for your service. Marketing is about gathering and Optimizing the resources of an organization so as to meet the needs of its customers. In the Optimization Scenario – marketing is no more a single person’s (single department) job.

Mrs. Nirmala emphasized that “Marketing in an organization it is EVERYBODY’S BUSINESS”.

She cited few examples pointing out to the gap between marketing communication and operations delivery by showcasing few advertisements and real time situations.

Mr. Krishna Pera an IIM B alumnus, Head-KPO Initiative, Olam Information Services and Mentor & Advisor, Proyojana Business Consulting Pvt. Ltd. spoke about increased operational efficiencies to aid successful marketing for hospitals in his presentation ‘Becoming Smart Hospitals’.  According to him, “Marketing is not just about acquiring more customers but it is also about

  • retaining them longer,
  • scaling up to providing full services,
  • expanding into adjacencies,
  • leveraging references to
  • expand reach et al”.

He explained web-presence maturity levels and advised specific methodologies and means for achieving desired traction online and offline. He emphasized the need for achieving operational and process efficiency as a precursor to beginning marketing activities, since any campaign would be sure to fail unless it provides actual value to customers.  Hospitals must define their target markets, customer segments, competitive advantage, USP before initiating any marketing activity. He demonstrated various examples of successful online marketing for hospitals and urged the audience to concentrate on viral campaigns and effective use of social media to allow customers sell for brands.”

Mrs. Rama Venugopal, Executive Director, Value Added Corporate Services Pvt Ltd., was clearly passionate while addressing the gathering.  She invited everyone to interact and share their experiences.  She was expressing her interest to make these sessions both very heavy and very simple too .  She wants to bring in Marketing experts to conduct sessions on “How to prepare a Marketing Plan and Marketing Budgets” which is heavy on 1 hand “How is a Front Office team groomed at a hotel” – that is lighter on the other hand ….

According to Mrs. Chitra Baskar, CEO, X Factor Group, ‘With over 15 years of experience in Healthcare Marketing, there are still some perceptions about Marketing that are not understood clearly.  In an endeavour to learn more or unlearn wrong perceptions or practices, we are glad we could develop a strong forum where we “share knowledge” freely. The feedback  from the delegates to the speakers was astounding.  Very inspiring and exciting that there was also learning happening from the peer participants.’

Comments

One Comment on Value Factor Session 1 conducted on Aug 24 2013 – A Walk Through

  1. Value Factor Session 2 : on Thu, 26th Sep 2013 11:10 am
  2. […] Value Factor’s 1st session, our first speaker, Ms. Nirmala, Chief Executive Optimize Consulting.  She started with a few […]

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