“Acquiring Patients through Medical Tourism” – Value Factor Session 7


Value Added Corporate Services and X Factor Innovations are back with Value Factor – Session 7.  This is the next session of Healthcare Marketing Series. This session of Value Factor revolves around the topic of  ’Acquisition Of Patients Through Medical Tourism’

As you all know Value Factor is a joint knowledge sharing initiative by Value Added Corporate Services & X Factor Innovations.  It is a series of events where all verticals and related areas of Healthcare Marketing is discussed.  


Topic : ‘Acquisition Of Patients Through Medical Tourism’

Exclusive Demo on “Healthcare CRM” – A Powerful Tool for Healthcare Marketers

Event Details

Date : Friday, 27th June 2014

Time : 3.30 pm to 6 pm followed by Hi-Tea

Venue : 

“Andhra Chamber of Commerce”
Velagapudi Ramakrishna Building,
New No.23, Third Cross Street, P.B.No.3368,
Nandanam, Chennai 600035

Google Maps Link: http://goo.gl/maps/1jN1K


Click Here to register.  There is no participation fee.

For further queries, please contact

Satish Kumar : satish@valueadded.in | +919840842530
Chitra Baskar : info@xfactorindia.com | +919840829042

Value Added Office : +914424462337

New medical township in Kerala beckons foreign health tourists

November 8, 2013 by · Leave a Comment
Filed under: Healthcare 

This was posted by Economic Times here.

medical township comprising nine superspeciality hospitals – offering the latest state-of-the-art technology to treat a host of diseases including cancer - is coming up inKochi with an eye to promote Kerala as a top medical health tourism destination.

Aster Medcity, which is being built on what was a hugegarbage dumpyard, is to start functioning by March 2014.D.M. Healthcare, a big name in healthcare in Gulf countries, is building the complex on 38 acres of land at Cheranallur in Kochi. Read more

Ayurveda helps Kerala emerge as a key medical tourism hub

May 3, 2013 by · 1 Comment
Filed under: Healthcare 

The centuries-old tradition of Ayurveda is fast turning Kerala into a global medical tourism destination, attracting holidayers as well as international celebrities to the State.


When British super model Naomi Campbell landed in Kerala last year for an ayurvedic massage session at Leela Kovalam Beach hotel, she was only affirming the efficacy of the Indian healing system with God’s Own Country as its torch-bearer in modern times.



According to sources in Kerala Tourism department, those who visited the State in recent times included Italian film director Bernardo Bertolucci, known for his global hits such as Last Tango in Paris and The Last Emperor, who came to the State for ayurvedic treatment for a nagging ailment.


German TV and film actress Ingeborg Schoener (77) has been trooping into the state for the last eight years for Ayurveda treatment.


Completely cured of her painful knee problem, she told tourism officials that she had stopped allopathic treatments.


“Thanks to Ayurveda, I feel fantastic. I make ghee at home and have stopped using oil to fry food. I do my yoga, drink a glass of hot water first thing in the morning and buy ayurvedic medicines for a whole year,” a spokesperson for the department quoted her as saying.


Pop star Madonna, Hollywood actress Demi Moore and Cherie Blair, wife of former British Prime Minister Tony Blair, have also used Ayurveda.


Back home, former Prime Minister A.B. Vajpayee is an ardent believer in the healing properties of Ayurveda’s Panchakarma therapy.


After his visit to Kumarakom resort, from where he famously “mused” on the state of the affair of the nation in 2000, Vajpayee told people around him that he felt very relaxed after Ayurveda therapy in Kerala.


The list of celebrities from the showbiz world, sports and politics, fascinated by Ayurveda’s power to rejuvenate, detoxify and cure, is a never ending one.



“Ayurveda, practised in Kerala in its traditional and authentic form, has been a major attraction for tourists. We are now planning to leverage its healing and curative aspects, along with its wellness system, to woo tourists during the monsoon season”, Kerala Tourism Secretary Suman Billa told PTI.

“It can help Kerala become a 365-day destination and ensure repeat visits,” Billa said.



From autism to Alzheimer’s, from migraine to diabetes, from sexual disability to slip disc, there is not a single problem that Ayurveda does not have an answer for.


K.B. Bhadran, DGM, Quality Assurance Department, Santhigiri Ashram, said “We are sticking to the traditional form of Aurveda. We are not acting as a massage parlour but as a genuine healthcare provider round the year with wellness and recreation only a part of it.


In view of the growing fascination for Ayurveda, the private sector has entered in the wellness sector in a big way, as is evident from the number of spas, hotels and resorts coming up in Kerala.


Pankajakasthuri, Kottakkal, Kairali, Shanthigiri and Vaidyaratnam are among the major private players in the Ayurveda sector.



Kerala Tourism has introduced the “Green Leaf” and “Olive Leaf” grading for Ayurvedic institutions in order to ensure quality service.


“Green Leaf is given to those ayurvedic centres which provide ‘five star’ facilities while Olive Leaf is for the ‘three star’ category. These classifications ensure the credibility of service providers and the quality. It will help tourists to identify appropriate centres for their requirements,” says Billa.


According to State Tourism Director Rani George, Ayurveda has resulted in the average stay back period of tourists in Kerala going up from 14. 1 to 18 days now, the highest in the country.



Source : Business Line   dt April 28, 2013



Ministry of Tourism is organizing Road Shows in the Kingdom of Saudi Arabia – May 2013

April 11, 2013 by · Leave a Comment
Filed under: Events & Updates, Healthcare, Hospital 

The Ministry of Tourism is organizing Road Shows in the Kingdom of Saudi Arabia in May 2013. The Schedule for the road Shows is as given below :

  • 19/5/13                 –         Jeddah
  • 21/5/13                 –         Riyadh
  • 22/5/13                 –         Dammam


  • The focus during the road show would be on Wellness & Medical Tourism.
  • NABH & JCI accredited Hospitals would be eligible for the Market Development  Assistance from the Ministry of Tourism which would cover the International Airfare for two participants from each organization.

The details of this scheme is available  at the following link :

Market Development Assistance Scheme for NABH Accredited Hospitals – Ministry of Tourism

Tamil Nadu Health Tourism 2013

April 1, 2013 by · Leave a Comment
Filed under: Events & Updates, Healthcare 


Dear Friends,

Greetings !!!


We are pleased to inform you that  to promote medical tourism in Tamil Nadu, Confederation of Indian Industry (CII) with support of Government of Tamil Nadu is organising  the First Edition of Tamil Nadu Health Tourism 2013 – An International Conference cum Exhibition on 19 & 20 April 2013  at Chennai Trade Centre, Chennai.


The event aims to create awareness about Tamil Nadu as Medical Tourism destination worldwide by assembling all stakeholders together in a single platform and showcasing their products and services to the overseas delegation from medical tourism destinations. The program would be used to brainstorm the preparedness required by all the stakeholders and also to enhance business linkages.


Please make use of this opportunity and share with your friends and colleague’s.


The Indian healthcare industry is undergoing a phenomenal expansion and India is now looked upon as the leading country in the promotion of medical tourism.  It is critical that all stakeholders realize its importance and give more attention to the state of growth of this stream.



The Tamil Nadu Health Tourism Conference would highlight the emerging trends, opportunities and challenges in the Indian health tourism arena, discuss preparedness of Indian hospitals and will be a congregation of major hospitals, health insurance companies, policy makers, tourism promotion boards, hotels, resorts, health travel & tour operators, third party administrators, airlines, embassies and trade offices and international institutions for promotion of health tourism.

The International Conference at the Tamil Nadu Health Tourism would have reputed Indian and International speakers from prominent organizations in the Healthcare and Tourism sector and also from State Government.



The exhibition at the Tamil Nadu Health Tourism would be participated by international Insurance Companies, Third Party Administrators, Airlines, Embassies and Trade Offices, leading Hospitals, Hotels and Resorts, Spas and Health Travel & Tour Operators.


Highlights of the event

  • Ministerial delegation from Republic of Africa
  • Participation of Senior Diplomats from Mauritius , Taiwan, UK , Australia, China, US
  • Partnership with Government of Tamil Nadu
  • Participation from Embassies, Consulates & Trade Offices


Registration Details:


For Conference Registration, Kindly click here: Conference Registration


To visit the exhibition, Kindly click here: Exhibition Visitor Registration


Pre-registration is necessary to participate in the Conference as well as the Exhibition.


For more information and updates, kindly visit the Event Website: http://www.ciitnhealthtourism.in/



Caring for VIPs – Nine Principles in Medical Tourism

February 2, 2011 by · Leave a Comment
Filed under: Uncategorized 
Caring for very important persons (VIPs), including celebrities and royalty, presents medical, organizational, and administrative challenges, often referred to collectively as the “VIP syndrome.” The situation often pressures the health care team to bend the rules by which they usually practice medicine. Caring for VIP patients requires innovative solutions so that their VIP status does not adversely affect the care they receive.
 Please download here to read full article : Caring for VIPs – Principles in Medical Tourism

 Courtesy : Dr. C N Srinivas, Pathologist, Chennai

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