Conference on Healthcare Branding, Marketing & Profitability

HEALTHCARE BRANDING, MARKETING & PROFITABILITY

Sat, 19th July 2014, Chennai

AMEN, India’s leading Healthcare Management Event Organizers, in association with Value Added Corporate Services, Chennai present a 1 Day Conference and Knowledge Forum on HEALTHCARE BRANDING, MARKETING & PROFITABILITY on Saturday, the 19th of July 2014 at Chennai. Some of the finest speakers across the country will talk about ways of increasing profitability through effective Brand Strategy, Advertising, Social Media Marketing, Medical Tourism etc.

As consumers become more engaging in their Hospital & Healthcare decisions, Entrepreneurs should take banding as top priority. Until recently, Hospitals never felt the need to advertise their services .. but fierce competition has forced them to brand and market their services to retain even their local consumers.  With increased attention of the consumers to their healthcare options and services, a positive brand recognition has become increasingly critical. In order to develop a strong brand, hospitals must gauge the likes and dislikes of its consumers as great hospital brand appeals to those that connects with its people. Therefore as competition increases, hospitals and healthcare organizations need the right mix of Branding and Marketing that will definitely impact their Profitability.

  • Organized by : AMEN
  • In association with : Value Added Corporate Services
  • Media Partners
    • Healthcare Executive
    • Healthbiz India
    • Medgate Today
    • eHealth
  • Internet Partner : Medicards
  • Electronic Media Partner : Care World TV

TOPICS & DISCUSSION

  • Hospital & Healthcare Branding and Advertising.
  • Current Trends, Issues and Future Challenges in Hospital Marketing
  • Effectively Positioning & Re-positioning your Brand.
  • Dos and Dont’s in Positioning your Brand
  • International Marketing Strategies
  • Innovative Techniques for Medical Tourism.
  • Social Media Marketing for Healthcare.
  • Make the best out of Facebook, LinkedIn, and Twitter in Marketing your service.
  • Selling strategically to enhance Profitability.
  • CRM (Customer Relationship Management) in Healthcare and its impact on Profitability
  • Internal Marketing and achieving Customer Delight.

LIST OF CONFIRMED SPEAKERS WILL BE SHARED AFTER JUNE 20th 2014. HOWEVER, REGISTRATION IS OPEN !!

OTHER FEATURES

  • An interactive PANEL DISCUSSION on Legal issues & Ethics in today’s Healthcare Marketing processes
  • Case Studies and practical examples shared by Stalwarts from the Industry
  • An innovative Networking opportunity for all Participants.
  • Delegates include Members and Key Decision makers from Top Management of Hospitals and Healthcare Organizations
  • Organized by one of India’s leading Healthcare Management Event Organizers

REGISTRATION 

CLICK HER FOR Registration_Form

  • DELEGATES
    • Individual Delegate : Rs. 5000 per head
    • Group (3+) from one organization : Rs. 3500 per head
  • STUDENTS
    • Individual Student : Rs. 2500 per head
    • Group (5+) from one Institute : Rs. 2000 per head
  • FOREIGN NATIONAL
    • $ 150 (USD) per head

SPECIAL DISCOUNT (Early Bird) FOR DELEGATES REGISTERING BEFORE 20th June 2014

Registration FEE includes :

  • Conference – Full Day
  • Lunch and High Tea
  • Knowledge Material : Presentations of the Speakers *
  • Conference Kit including Folder, Pad, Pen and other necessary accessories
  • Participation Certificate
  • Photographs of the Conference

subject to acceptance by the speaker

HOW TO REGISTER

OPTION I : COURIER

Courier a DD drawn in favour of “AMEN Business Solutions” payable at Bangalore along with duly filled Registration Form to the address mentioned below :

AMEN
No. 233, 6th Main, Rajeevgandhi Nagar, Near Lourdes School,
Nandini layout, Bengaluru – 560096,
Karnataka State, India. 

Ph : 09742439404 / 09035189825


Once Registration Form along with the respective DD is received, our Executive would call / Email you and furnish the required details and confirm Registration…

OPTION II : (ONLINE MONEY TRANSFER) :

Carry out an Online Money transfer / RTGS to the following Account :

Account Name : AMEN Business Solutions
Account Type : Current Account
Account Number : 1145201001640
Bank : Canara Bank
Branch : Rajajinagar 1st Block, Bangalore
IFSC Code : CNRB0001145
Swift Code of Foreign Dept. Bangalore : CNRBINBBLFD

Note : In case of RTGS / NEFT (Online Money Transfer), Registration form can be scanned and sent by Email

PLEASE NOTE (Important)

  • Registration Fee is Non-refundable or Non-transferable against any other event. However change in Delegate / Student is possible
  • Students are requested to send /produce a photocopy of their college IDs along with the Registration Form and Fee. Only Students pursuing FULL TIME course are valid for Student Fee.
  • You would receive confirmation of Registration by Email.
  • Physical Receipts and Certificates would be handed over to you on the day of the event
  • Organizers would not be responsible for cancellation / postponement of the Event due to any kind of Natural / Man-made Disaster or unfavorable situation / incident.
  • 15 Minutes of the Conference would be dedicated to Sponsors (if any)

WHO SHOULD ATTEND

  • Hospital & Healthcare Promoters
  • CEOs and Managing Directors
  • Hospital Administrators and Managers
  • Healthcare Branding and Marketing Professionals & Consultants
  • Healthcare Entrepreneurs
  • Healthcare Management Consultants
  • Healthcare Management Students

VENUE

Hotel Ramada
Gandhi Irwin Bridge Road,
Next to CMDA Building, Ansari Estate, Egmore,
Chennai, Tamil Nadu 600008

 

CONTACT

Sajitha Nair

Manager Operations – Events

AMEN

Ph: +91 9742439404

Email: sajitha@amenbs.com

 

Value Factor 1st session on 24th August 2013

August 20, 2013 by · Leave a Comment
Filed under: Announcements, Value Factor 

Value Factor is the Knowledge Sharing Initiative that presents Contemporary Global Healthcare Marketing Knowledge.

Value Factor is a collaborative idea of experts in two fields for the benefit of the healthcare industry. Value Added Corporate Services P Ltd, a highly respected organization bringing in quality and value addition to all stake holders in the healthcare industry and X Factor Innovations,trusted Brand Management Consultant with extensive experience in handling healthcare institution.

Read more

Govt mulls new norms, tax sops to revive SEZ boom

It could be a second innings for special economic zones, especially those held up for years, with the commerce department proposing fresh tax concessions and a cut in the minimum area requirement to a quarter of the present specifications.

The department has suggested that any zone that is not built around the identified 40 million-plus cities and state capitals would be eligible for duty benefits on capital investment for construction of hotels, hospitals, schools and colleges, residential and business complexes and training, leisure and entertainment facilities in what is billed as non-processing area (NPA) infrastructure. Sources said that the zones will be eligible for the tax concession if they are built 50-100 km from an urban conglomerate and facilities have to be for exclusive use of SEZ employees.

In case of SEZs constructed in 123 backward districts, this infrastructure can also be used by those who are not part of the zone, a 48-page note said. At present, the rules specify that NPA can’t exceed half the area of an SEZ.

In addition, the department wants to extend the benefits of export schemes to SEZ units, that are already available to entities outside the zone, to make up for the levy of minimum alternate tax and other tax concessions that were withdrawn by finance minister Pranab Mukherjee last year.

Further, nearly half the funding available under Aside, a scheme to build infrastructure for exports, may be allocated for building connectivity and infrastructure in SEZs.

Amid a flurry of SEZ development, which many had termed as real estate activity, the government decided to withdraw tax concessions and phase out several of them. According to the commerce department, since February 2006, 585 SEZs have been approved and 381 have been notified, with a majority of them related to information technology and IT-enabled services.

Exports from SEZs are in of Rs 3 lakh crore and account for over 28% of the shipments from the country. In all, over Rs 2 lakh crore has been invested in SEZs so far and over 7 lakh people are employed in development and running of the zones and companies located there.

The number could have been much more but several projects ran into land acquisition hurdles. To tide over the land problem, the commerce department has proposed not just cutting the minimum area requirement but also changing the rules for contiguity. If the department’s proposal goes through, a multi-product SEZ could be built over 250 hectares instead of the minimum floor area of 1,000 hectares at present (see table). In case the zones are planned in the special-category states, which include the North East and the hill states, the minimum area requirement is proposed to be cut from 200 hectares to 50 hectares.

Further, within the multi-product zones, more flexibility is proposed to be given in creating sector-specific areas if the land area is exceeded. For instance, if a multi-product developer has 270 hectares, it can have one multi-product zone and two others of 10 hectares each for, say, handicrafts and gems and jewellery. There will also be the option to build four sector-specific zones of 10 hectares each in case a developer has 40 hectares land.

There is concession planned for IT SEZs too with the commerce department suggesting that the minimum land requirement of 10 hectares be done away with. Also, the requirement of one lakh square metres of built-up area would be insisted upon only if the IT or ITES zone is in Delhi (NCR), Mumbai, Chennai, Hyderabad, Bangalore, Pune and Kolkata. In case of 15 category B towns, this requirement is proposed to be fixed at 50,000 square metres and 25,000 for all other cities.

There are other provisions too which are aimed at helping developers tide over the problem of land acquisition. For instance, the commerce ministry has suggested that continuity between the processing area, which houses the manufacturing units and related logistics, and NPA may not be instead upon. “You can have several gates which are manned by SEZ personnel to allay fears related to physical contiguity in case there are highways or water bodies,” said an official.

If the move goes through, developers can have over 50-60% of the processing area in one plot of land, while residential quarters, hospitals and schools can be built on another patch even if it is at a distance.

A commerce department official said the land norms were being changed as acquisition had become difficult and the government was trying to push for setting up of the zones in smaller towns and cities.

Source: The Times of India

Training Program on EQAS / Internal Controls for Lab Professionals @ Salem

April 10, 2012 by · Leave a Comment
Filed under: Diagnostics - Labs & Radiology Centres 

TRAINING PROGRAM ON EQAS / INTERNAL CONTROL FOR LAB PROFESSIONALS

Sat, April 28th 2012 @ SALEM

———————————————————–

Value Added Corporate Services P Ltd is conducting a training program on EQAS / Internal Control for Lab Professionals on 28th April 2012 at Salem. Salem Gopi Hospitals & Medicards are partnering Value Added in bringing this progam to Salem for the benefit of Healthcare organisations in and around Salem.

REGISTRATION 

DELEGATES (Hospitals, Laboratories & Diagnostic Centres) – India 

  • Individual Delegates : Rs. 650/- + Service Tax per head
  • Group Registration – A discount of 15% on the fee is applicable for organizations sending more than 2 delegates / participants

LAST DATE : April 24th 2012 

 

Registration FEE includes :

  • Training Program
  • Training Material
  • Lunch and High Tea
  • Certificate of Participation

PLEASE NOTE : 

  • Registration Fee is Non-refundable or Non-transferable, however change in Delegate / Participant is possible.
  • Registration on First – Come – First – Serve

HOW TO REGISTER 

Courier a DD / Cheque drawn in favour of “Value Added Corporate Services P Ltd” payable at Chennai along with duly filled Registration Form (attached) to any of the addresses mentioned below :

Registration Form

Lab Training Brochure

Ms.Padma Sriramakrishnan                                                                                                                 

Manager – Customer Service

Value Added Corporate Services P Ltd

“Vanitha” No.5, Third Avenue,

Besant Nagar, Chennai – 600 090.

Tamilnadu

Ph : + 91 44 24462250 / 24462337 / 24462338

or

Mr.J.Ashok Kumar                                                                                                                               

Director

Salem Gopi Hospitals.

No. 23-B, Ramakrishna Road,

Salem – 636 007. Tamilnadu

Ph : + 91 427 2316505 / 2316506

Once Registration Form along with the respective DD/Cheque is received, our Executive would call / Email you and furnish the required details and confirm Registration… 

VENUE 

HOTEL LRN EXCELLENCY

No.7, LRN Building, Sarada College Road.,

Hasthampatti, Salem – 636 007.

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